At Snap, we’ve long believed that augmented reality enhances our community’s relationships with their friends, family, and the world. 

Our community interacts with AR at an incredible scale — approximately two out of every three Snapchatters engage with AR on our service daily¹ and play with Lenses over 6 billion times per day on average.²

With more people using AR every day, our team has been pushing the boundaries of how AR experiences are created. Through advancements in machine learning, AR can be created incredibly fast, look more realistic than ever before, and unleash exciting creative possibilities for our community. 

Generative AI Lenses

We’re unveiling a new generation of Lenses powered by Generative AI, now available globally. Snapchatters can now transform themselves and the world around them into an animated sci-fi scene through the Cosmic Lens.